As a Creative Lead with nearly two decades of experience, I've constantly sought innovative ways to craft images. The emergence of AI technology in enhancing image tools has presented a significant opportunity. Generative AI provides a practical solution for challenges such as copyright issues, tight deadlines, and budget constraints. It has quickly proven to be a valuable addition to the creative production toolbox, alongside photography, videography, 3D, VFX, CGI, etc. Sometimes it's the obvious choice for a production method, but there are times when another tool may prove more suitable.

In the summer of 2022, I embraced the challenge of mastering these AI tools. My enthusiasm for creating with AI is unending. Its readiness for use and ability to bring any concept to life for immediate publication is remarkable. AI enables us to visualize any scene or moment instantly, with creativity as the only limit.

However, I soon discovered that achieving mastery over these tools requires more than just enthusiasm. Sophisticated prompt engineering is necessary to gain full creative control over the outcomes. Our team of visual, video, and sonic prompt engineers is meticulously trained to deliver high-quality visual assets that precisely meet the brief.